Comparison
HubSpot vs Pipedrive
Overview
HubSpot is an all-in-one CRM platform with hubs for marketing, sales, service, CMS, and operations, enabling businesses to manage the full customer lifecycle in one place.
Pipedrive is a visual sales CRM designed around pipeline management, helping sales teams track deals, automate follow-ups, and focus on activities that close business.
Which should you choose?
HubSpot bundles CRM with marketing, sales sequences, and a CMS, with a free tier scaling to $800+/month at enterprise. Pipedrive is subscription-only from $14/month, a simpler, sales-pipeline-first CRM without HubSpot's marketing/CMS breadth. Choose HubSpot if you want an all-in-one marketing-plus-CRM platform; choose Pipedrive for the simplest, most visual sales pipeline at a lower cost.
TLDR
- —If you want an all-in-one marketing-plus-CRM platform, choose HubSpot.
- —If you want the simplest, most visual sales pipeline at lower cost, choose Pipedrive.
Features
- —CRM
- —Email marketing
- —Marketing automation
- —Sales sequences
- —Customer service tickets
- —CMS and landing pages
- —Reporting and attribution
- —AI assistant (Breeze)
- —Visual sales pipeline
- —Deal management
- —Email and calling
- —Workflow automation
- —Activity reminders
- —Revenue forecasting
- —AI sales assistant (Finn)
- —Reporting
Pricing
HubSpot
| Plan | Price | Notes |
|---|---|---|
| Free Tools | Free | Free CRM and entry-level tools across HubSpot products. |
| Starter | $20/mo | Entry-level paid tiers start around $20/month, but exact pricing depends on the selected hub and configuration. |
| Professional | $800/mo | Representative starting point for higher-tier hub pricing; total cost depends on hub, seats, and contact volumes. |
| Enterprise | $3600/mo | Representative starting point for enterprise hub pricing; total cost varies by product and usage. |
Pipedrive
| Plan | Price | Notes |
|---|---|---|
| Lite | $14/mo | Per seat/month billed annually. |
| Growth | $39/mo | Per seat/month billed annually. |
| Premium | $59/mo | Per seat/month billed annually. |
| Ultimate | $79/mo | Per seat/month billed annually. |
Company Fit
HubSpot
Pipedrive
Stacks
HubSpot
Pipedrive
Alternatives
HubSpot alternatives
Pipedrive alternatives