Google Analytics

Understand your data across channels and surfaces

Analytics & Product AnalyticsFree planfreemiumanalytics.google.com →

Overview

Google Analytics is Google's web and app analytics platform for tracking user behavior, acquisition channels, conversions, and marketing performance across digital properties.

Features

—Web and app tracking
—Event-based measurement
—Audience insights
—Acquisition reporting
—Conversion tracking
—Exploration reports
—BigQuery export
—Google Ads integration

Pricing

freemiumFree plan available

Plan	Price	Notes
GA4 Free	Free	Full GA4 features; data collection limits apply.
Analytics 360	Contact sales	Enterprise tier; higher limits, SLA, dedicated support.

View pricing page →

Best for

StartupSMBEnterprise

Integrations

Google AdsSearch ConsoleGoogle Tag ManagerBigQuerySalesforce

Part of

Analytics Stack SME Website Stack

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Comparisons

Amplitude vs Google Analytics Google Analytics vs Mixpanel Google Analytics vs Plausible Google Analytics vs PostHog

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