Comparison

Google Analytics vs Plausible

Overview

Understand your data across channels and surfaces

Google Analytics is Google's web and app analytics platform for tracking user behavior, acquisition channels, conversions, and marketing performance across digital properties.

Plausible

Simple and privacy-friendly alternative to Google Analytics

plausible.io →

Plausible is a lightweight, open-source web analytics platform that is GDPR-compliant by default, providing essential metrics without cookie banners or personal data collection.

Which should you choose?

Google Analytics is free web/app analytics with deep acquisition and conversion reporting but relies on cookies and extensive data collection. Plausible is simple, privacy-friendly, cookie-free analytics — GDPR compliant and self-hostable open source — from $9/month. Choose Google Analytics for the most detailed, free acquisition and conversion reporting; choose Plausible if privacy-first, cookie-free, lightweight analytics matter more than reporting depth.

TLDR

—If you want the most detailed, free acquisition and conversion reporting, choose Google Analytics.
—If privacy-first, cookie-free, lightweight analytics matter more, choose Plausible.

Features

—Web and app tracking
—Event-based measurement
—Audience insights
—Acquisition reporting
—Conversion tracking
—Exploration reports
—BigQuery export
—Google Ads integration

—Cookie-free tracking
—GDPR compliant
—Pageview and session analytics
—Custom events and goals
—Funnel analysis
—Custom dashboards
—Email reports
—Open source self-hosting

Pricing

Google Analytics

freemiumFree plan available

Plan	Price	Notes
GA4 Free	Free	Full GA4 features; data collection limits apply.
Analytics 360	Contact sales	Enterprise tier; higher limits, SLA, dedicated support.

View pricing page →

Plausible

subscriptionFree plan available30-day free trial with no credit card required for hosted Plausible; self-hosted open-source deployment is also available.

Plan	Price	Notes
Self-hosted Open Source	Free	Free software; you provide hosting and operations.
Growth	$9/mo	Hosted plan starting at 10K monthly pageviews.
Business	$19/mo	Hosted plan with more advanced reporting features; scales with traffic.
Enterprise	Contact sales	Custom hosted volume and support.