Comparison

Google Analytics vs PostHog

Overview

Understand your data across channels and surfaces

Google Analytics is Google's web and app analytics platform for tracking user behavior, acquisition channels, conversions, and marketing performance across digital properties.

PostHog

The only all-in-one platform built for engineers

posthog.com →

PostHog is an open-source product analytics suite with event tracking, feature flags, A/B testing, session replay, and error monitoring deployable as a single platform.

Features

—Web and app tracking
—Event-based measurement
—Audience insights
—Acquisition reporting
—Conversion tracking
—Exploration reports
—BigQuery export
—Google Ads integration

—Product analytics
—Session replay
—Feature flags
—A/B experiments
—Surveys
—Error tracking
—Data warehouse
—Self-hosting option

Pricing

Google Analytics

freemiumFree plan available

Plan	Price	Notes
GA4 Free	Free	Full GA4 features; data collection limits apply.
Analytics 360	Contact sales	Enterprise tier; higher limits, SLA, dedicated support.

View pricing page →

PostHog

freemiumFree plan available

Plan	Price	Notes
Free	Free	1M events/month free; generous limits per product.
Usage-based	Contact sales	Pay per event beyond free tier; e.g. $0.000045/event.
Teams	$450/mo	Add-on: SSO, SAML, advanced permissions.
Enterprise	Contact sales	Custom pricing, SLA, dedicated support.