Comparison
ActiveCampaign vs Brevo
Overview
ActiveCampaign is a marketing automation platform for orchestrating customer journeys across email, SMS, and WhatsApp. It combines automation, CRM, content creation, and analytics to help teams personalize outreach and reduce repetitive marketing work.
Brevo is an all-in-one CRM suite for managing email marketing, SMS, WhatsApp campaigns, transactional emails, and marketing automation across the full customer lifecycle.
Which should you choose?
ActiveCampaign is subscription-only (no free tier) from $15/month, combining marketing automation with a built-in CRM and content creation, aimed at startups/SMBs. Brevo has a genuine free tier and scales to enterprise, with WhatsApp campaigns and transactional email alongside marketing automation. Choose ActiveCampaign if built-in CRM and content tools matter most; choose Brevo if you want a free tier and enterprise scalability with WhatsApp/transactional email.
TLDR
- —If a built-in CRM and content-creation tools matter most, choose ActiveCampaign.
- —If you want a free tier plus WhatsApp and transactional email at enterprise scale, choose Brevo.
Features
- —Marketing automation
- —Email marketing
- —SMS marketing
- —WhatsApp messaging
- —CRM
- —Content creation
- —Analytics and reporting
- —Landing pages
- —Email marketing
- —SMS marketing
- —WhatsApp campaigns
- —Marketing automation
- —Transactional email
- —CRM
- —Landing pages
- —Chat
Pricing
ActiveCampaign
| Plan | Price | Notes |
|---|---|---|
| Starter | $15/mo | Starts at $15/month for 1,000 contacts. |
| Plus | $79/mo | Quoted on ActiveCampaign comparison page for 1,000 contacts. |
| Pro | $79/mo | Quoted on ActiveCampaign comparison page for 1,000 contacts. |
| Enterprise | $145/mo | Starts at $145/month for 1,000 contacts. |
Brevo
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Free forever with 300 daily email sends. |
| Starter | $9/mo | Starts at $9/month; price scales with send volume. |
| Standard | $18/mo | Starts at $18/month; price scales with send volume. |
| Professional | $499/mo | Starts at $499/month for larger marketing teams. |
| Enterprise | Contact sales | Custom pricing. |
Company Fit
ActiveCampaign
Brevo
Alternatives
ActiveCampaign alternatives
Brevo alternatives