Comparison

ConvertKit vs Mailchimp

Overview

The creator marketing platform

ConvertKit (now Kit) is an email marketing platform designed for creators, bloggers, and online businesses to grow audiences, send broadcasts, and sell digital products.

Mailchimp

Turn emails into revenue

mailchimp.com →

Mailchimp is an email marketing and automation platform for growing businesses, combining email campaigns, landing pages, and audience management in one tool.

Which should you choose?

ConvertKit is a freemium creator marketing platform with commerce, digital products, and a creator network, up to $50/month Creator Pro. Mailchimp is a broader email marketing platform with landing pages, A/B testing, and surveys, freemium up to $350/month Premium. Choose ConvertKit if you're a creator selling digital products alongside email; choose Mailchimp for general-purpose campaign marketing with more design tooling.

TLDR

—If you're a creator selling digital products alongside email, choose ConvertKit.
—If you need general-purpose campaign marketing with more design tooling, choose Mailchimp.

Features

—Email broadcasts
—Visual automations
—Landing pages and forms
—Subscriber segmentation
—Commerce and digital products
—Creator network
—Sponsorship marketplace
—A/B testing

—Email campaigns
—Marketing automation
—Audience segmentation
—Landing pages
—A/B testing
—Surveys
—Social media ads
—Customer journey builder

Pricing

ConvertKit

freemiumFree plan available

Plan	Price	Notes
Free	Free	Up to 10,000 subscribers.
Creator	$25/mo	Starts at $25/mo for up to 1,000 subscribers; scales with list size.
Creator Pro	$50/mo	Starts at $50/mo for up to 1,000 subscribers; newsletter referral system.

View pricing page →

Mailchimp

freemiumFree plan availableMailchimp promotes 14-day free trials on paid marketing plans.

Plan	Price	Notes
Free	Free	Up to 250 contacts and 500 sends/month.
Essentials	$13/mo	Starting price; scales with contact tier.
Standard	$20/mo	Starting price; scales with contact tier.
Premium	$350/mo	Starting price; scales with contact tier.