Comparison
Ghost vs Webflow
Overview
Ghost is an open-source publishing platform for newsletters, memberships, and subscription content, combining CMS, email delivery, and payments in one focused tool.
Webflow is a visual web development platform for designers and developers to build responsive websites and web apps without writing code, with a built-in CMS and hosting.
Features
- —Content editor
- —Newsletter publishing
- —Membership subscriptions
- —Paid tiers
- —SEO tools
- —Custom themes
- —Native analytics
- —Headless CMS API
- —Visual web designer
- —Responsive layouts
- —CMS and dynamic content
- —Interactions and animations
- —Ecommerce
- —Webflow AI
- —Logic (no-code workflows)
- —Managed hosting
Pricing
Ghost
freemiumFree plan availableGhost(Pro) offers hosted trials, while Ghost’s open-source self-hosted software remains available separately at no license cost.
| Plan | Price | Notes |
|---|---|---|
| Self-hosted Open Source | Free | Free software; infrastructure and operations are your responsibility. |
| Starter | $18/mo | Ghost(Pro) hosted plan billed yearly. |
| Publisher | $29/mo | Ghost(Pro) hosted plan billed yearly. |
| Business | $199/mo | Ghost(Pro) hosted plan billed yearly. |
| Custom | Contact sales | Custom hosted pricing. |
Webflow
freemiumFree plan available
| Plan | Price | Notes |
|---|---|---|
| Free | Free | Webflow subdomain; 2 pages. |
| Basic | $14/mo | Per site/month billed annually; custom domain, no CMS. |
| CMS | $23/mo | Per site/month billed annually; up to 2,000 CMS items. |
| Business | $39/mo | Per site/month billed annually; 10,000 CMS items. |
| Enterprise | Contact sales | Custom; SSO, audit logs, dedicated support. |
Company Fit
Ghost
StartupSMB
Webflow
StartupSMBEnterprise
Stacks
Ghost
Webflow